Atlassian makes sure “AI” stands for Atlassian Intelligence!

Las Vegas, Team ’24— Jira, the go-to project management tool for software teams, just got a serious makeover. It’s not just for coders anymore. At this year’s Team ’24 event, Atlassian announced some major updates. These updates aim to make Jira more accessible, customizable, and powerful. They are designed for all types of teams—from marketing to HR and beyond.

What’s the big deal? Jira is now designed to unite your whole company, regardless of department. Whether you’re in product management, design, or operations, these changes aim to break down silos. They will help your team collaborate like never before.

Let’s dig into the juicy details.

Jira Isn’t Just for Engineers Anymore

Remember when Jira felt like it was designed strictly for technical teams? Those days are over. The new Jira is all about flexibility, recognizing that not every team works the same way. Now, non-technical teams—like marketing and HR—can customize their Jira experience to fit their needs. It’s a huge step toward making Jira the central hub for all teams, not just the engineering crew.

The tool now allows teams to tweak their dashboards, workflows, and even how they refer to work items. You no longer need to call everything an “issue.” Label your tasks in a way that makes sense for your team. Use “campaign” for marketers or “initiative” for managers.

It’s All About Personalization and Fun

Jira’s transformation doesn’t stop at making things work smoother—it’s also adding some personality. One of the standout updates? You can now customize your Jira boards with background colors and card covers, letting your team’s personality shine through.

And here’s a fun one: Atlassian has introduced a confetti cannon. It shoots off whenever you move a task to “done.” It’s a quirky but delightful way to celebrate progress. It helps keep team morale up, especially during those long project sprints.

Streamlined Navigation to Boost Productivity

Have you ever struggled to find what you need in Jira? Atlassian is tackling that head-on with a sleek new sidebar. This isn’t just a cosmetic change. It allows you to pin and reorder items. This way, you have quick access to your most important projects. It’s like customizing your work dashboard to match the way you think.

Jira has also rolled out AI-powered search functionality across its platform. You can search for tasks and projects within Jira. You can also search across other Atlassian tools like Confluence. In short: less hunting, more doing.

Making AI Work for You

Speaking of AI, Atlassian is leaning heavily into machine learning to automate the tedious parts of project management. With their new AI-powered work item creation, you can highlight text in Confluence, Slack, or even Loom videos. Jira will automatically generate tasks based on the content. So that brilliant idea someone mentioned in a Slack conversation? Now, it instantly becomes an actionable task in Jira.

This feature is perfect for breaking down large projects into manageable subtasks. With just a click, AI helps you figure out what needs to be done. It even suggests task breakdowns, saving teams hours of manual work.

Better Team Alignment with Goal Tracking

Jira has always been great at managing individual tasks, but what about the big picture? New updates now help you keep track of company-wide goals. You can filter tasks and projects by specific objectives. This makes it easier to see how day-to-day work connects to the broader mission.

Additionally, the new Program Board allows large, multi-team projects to be coordinated in one place. It’s a real game-changer for teams juggling multiple projects at once, ensuring that nothing slips through the cracks.

Templates to Standardize and Scale

For larger organizations, Jira’s new custom project templates are a dream come true. Teams can now create standardized workflows for recurring projects, like launching new products or onboarding employees. No more starting from scratch each time—just plug in the template, and you’re good to go.

These templates also allow for built-in automations, permissions, and even pre-set fields. This makes it easier for companies to scale their processes across multiple departments without missing a beat.

The Big Picture: Jira Is Here for Everyone

The key takeaway from Atlassian’s big reveal at Team ’24? Jira is transforming into a platform for everyone, not just software engineers. Whether you’re managing a marketing campaign, organizing an HR initiative, or coding a new product feature, Jira’s new features are designed to streamline collaboration and bring teams together.

From personalized dashboards to AI-driven automation and even confetti cannons, these updates are making Jira not just a tool you use, but one you’ll actually enjoy using. Atlassian has made it clear: this isn’t just about better project management—it’s about better teamwork, across the board.

Stay tuned as these features roll out to teams everywhere. Jira is leveling up, and if you’re not already using it, now might be the perfect time to get started!