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One Designer + AI. Hundreds of Deliverables. — Vincent Wendy, AI Engineer

AI Engineer

425 views10 Sept 2026

YouTube

Vincent Wendy pointed an agent at the sponsor banner in the lobby, a wall carrying more than 140 logos, and asked it which ones were missing. It caught every omission in the checks he ran, and he used the same trick on the conference shirt. Wendy is the senior creative designer at AI Engineer, a company of roughly twelve to fifteen people, and he is its only designer. The conference he designs for grew to 7,000 attendees, more than 140 sponsors, more than 300 speakers, and more than 600 sessions, and all of it needs something drawn: stickers, signage, landing pages, wayfinding. A thousand details, as he puts it, means a thousand ways to fail. His method has five parts: build the foundation first, make designs reusable, automate the workflows, validate the output, and remove friction. The foundation is an ordinary design system, pinned down tightly enough that a model cannot invent its own font size, which lets the marketing team build emails and flyers from the website without involving him. Room schedules once laid out by hand in Figma are now pulled fresh from live data, exported, and carried to the screens on a flash drive. A generator produces announcement graphics and trading cards for all 300 speakers, pixel perfect, pulling in headshots on its own. He shows Devin, which lives in Slack, matching a photographer's shots to the right speaker, and adding an edit button to the schedule tool the morning he needed one. His closing claim: tools stopped being the constraint, so having a real problem is the advantage. Speaker info: - https://id.linkedin.com/in/vinwendy Timestamps: 0:00 - One designer for a 7,000 person conference 2:07 - A thousand details, a thousand ways to fail 3:22 - The design team: Devin, GPT, and Figma 4:45 - Five ways to solve the scale problem 6:54 - Reusable design and the schedule signage pipeline 9:16 - The speaker announcement generator 11:50 - Matching photos to the right speaker 13:15 - Checking 140 sponsor logos for gaps 14:21 - Removing friction and handling exceptions

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