The AI Content System Behind 200M Views — Sarah Chieng, Cerebras & Cova Lee, OpenAI

Sarah Chieng (head of developer experience at Cerebras) and Cova Lee (OpenAI developer experience, formerly a full-time creator) share the agent-powered system they use to make content. It runs across six stages: ideating, scripting, recording, editing, repurposing and publishing. Topics include swipe files and custom research tools, voice-based scripting and script skills, shot lists, design systems, and editing through APIs and computer use. They also cover cutting long videos into shorts, scheduled publishing, and a weekly skill that reviews your own process. Their main point: let AI take the tedious work so you can treat content as a craft, not make slop. Chapters: - 00:00 Intro - 01:12 Meet Sarah and Cova - 04:05 The six stages - 05:19 Ideation: swipe files and research tools - 09:34 Scripting with your voice - 12:35 Shot lists and recording - 17:06 Design systems - 18:39 Editing with AI - 23:13 Transforming your visuals - 26:16 Repurposing and captions - 28:00 Publishing on autopilot - 29:25 Reviewing your own process - 32:02 Don't make slop - 34:19 Gear - 36:25 Q&A Sarah Chieng, Cerebras: https://www.cerebras.ai Cova Lee, OpenAI: https://openai.com Join us in SF for the second annual AIE CODE summit: https://aie.codes our last flagship summit of 2026. Applications live now!