78% Wanted This AI Feature. Almost Nobody Used It - Supriya Subudhi, Bumble

Bumble product manager Supriya Subudhi shares five lessons from A/B testing an AI photo feedback feature in a dating app with over 20 million monthly users. 78% of surveyed users said they wanted feedback, but only 10-15% used it; the average win hid odd outputs like telling smiling people to smile more; the best model cost about 10x more; switching to a cheaper model also shrank the results; and regulation meant the feature couldn't ship outside the US. She closes with five questions to ask before you call any AI test a win. Chapters: 0:00 Intro 1:31 Bumble's AI photo feedback feature 2:38 1. Users ask for it, then ignore it 5:19 2. The average win hides the tail 7:54 3. Green dashboard, red bill 10:37 4. The win came from the model 11:49 5. There may be no global rollout 13:54 Five questions to ask Supriya Subudhi https://bumble.com Join us in SF for the second annual AIE CODE summit: https://aie.codes our last flagship summit of 2026. Applications live now!